Of course you clicked on it.
It said confidential…you were just curious.
We put this here for a reason. We wanted to remind you we are experts at psychology and simple things that force-trigger predictable human behavior. You had to click.
As you get to know us, you’ll discover we have some time-tested tricks up our sleeve that become yours. You will become a better marketer for having known us. For us, the proof comes from all the past clients that call us on a Saturday just to pick our brains because of the trust we’ve built and the techniques we’ve taught. They know they can call and we’ll have a case study to help them.
Here are just a few things we really want you to know we do really well. Out of good taste, we hide them at the back of the site for those types who really like to dig…you’re our kind of people.
We know that the boardrooms of America are filled with men…living rooms with women. Between 60% and 80% of all consumer goods are purchased by these women from these men. Most men cannot talk to women. We understand a different language, a female language. We know this because our opening position is that we refuse to “sell” anything… ever. When connecting with women we engage in an observational peer conversation that draws them in and enlightens them… about them. Do not be fooled by the myth that the television is a window into the world.
Far from it… it is actually a mirror in your living room.
You watch yourself. You sell yourself. You buy yourself.
We go to the mall and read the map and it says, “You Are Here” and you think, “Oh I’m here”. You think it’s about you…. when it’s really about “Here”. That is the human condition.
Think about the woman that watches the “Real Housewives of New York”. Picture her…the viewer. It’s 8 o’clock she’s finally alone with her feet up, swilling a second glass of wine saying too herself… “Well at least I’m not friggin Ramona”. She’s watching herself. True?
We get you in alignment with “her”. Our goal is to freely ask her a few questions that open her mind and gives pertinent personal information that she can emotively relate to and reflexively receive as the truth. We are simple, sincere and straightforward in a non-confrontational way. We empathize with a particular problem she can relate to. We present her with a promise of hope that has high-perceived value. We deliver an offer that is low effort and money saving at the same time, a deal. We offer permission to purchase through self-investment and then demand the sale. These days she most likely has a second screen on her lap or in her hand and can investigate your product or service instantaneously.
If that sounds like psychology to you. Good. It is
… and it is really incredibly, amazingly, effective stuff.
When we are selling to men, it’s actually easier. We’re fully confrontational and challenging. It’s a different language and it works. A man steps onto a car lot and the salesman approaches. “Are you looking to buy a car today?”. The answer is always “No”. Men are oppositional, you have to prove it. So then the salesman starts talking features not benefits… 420 horsepower. V-6’s. Paddle Shifters. Fuel injectors. Torque. Oppositional, confrontational selling…men are apes…maybe cavemen, but nothing more. We have the data that proves it. We sell tools easily. We sell car products like nobody. And recreational sports action cameras? Yeah, we’ve sold a few of those too. We’d love to share the secrets of that story as well.
Have you ever seen a Viagra or Cialus Ad?
Are those ads aimed at men or women?
Think deeply about that. We know the answer…call us we’ll tell you.
The point is you need to be very clear who you are selling to and message appropriately.
How about the words you choose in your copy? How many people should you be speaking to? a million? This entire website has been speaking to you in the first person present tense. Did you notice? Why did we do that? The same reason we speak to your customers that way.
It’s never a million viewers, it’s always one on a couch, one at a time.